Bluegrass Ingredients featured in Food Business News

Bluegrass Ingredients was recently featured in an article for Food Business News. Viral velocity has replaced traditional product development cycles, according to research by Bluegrass Ingredients. A TikTok video can create more demand in 48 hours than a two-year marketing campaign once did.

Further, supply chain disruptions, which can happen by something as unexpected as a bridge collapsing or an employee strike, and cost volatility are forcing companies to rethink formulations as a cost-containment strategy. Companies must be quick to stay relevant to today’s shoppers and profitable.

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