Baby Boomers, Gen-X and Millennials have defined taste, channel, and product patterns for the last couple of decades. Gen-Z is dramatically different. First and foremost, Gen-Z was born with digital capabilities readily available from an early age. This single fact has impacted the food industry dramatically.
Facebook, Instagram, and TikTok are all sources for food preferences of the Gen-Z cohort. Besides food, shopping patterns are evolving dramatically. C-Stores, E-Commerce, Meal-Kits and Take Out are rapidly expanding. Food products’ form, flavor and function must coincide with these changes.
Why Gen-Z Matters to Product Development
Gen-Z already has started wielding massive buying power, and that will only increase. To help food manufacturers develop new products for Gen-Z, Bluegrass Ingredients conducted a study to understand how Gen-Z impacts food and shopping choices.
Our research confirms that Gen-Z chooses foods differently than prior demographic segments. Here’s some food for thought:
Bluegrass Ingredients is focused on developing products designed to meet emerging demand requirements. Whether consumer trend focused like “plant-based,” or manufacturing-friendly flavor stable products, our ingredients are customized to meet specific needs.
Beyond products, we focus on future trends to assure our customers understand what is happening and how to meet expectations. Our research shows where, what, and how emerging ‘spend generations’ are behaving, what they are choosing, and what they prefer.
